28 June 2012

Misplaced audience + other news


“Sometimes, I can’t tell if they’re talking to potential clients, or to other architects.”

marketing consultant Richard Staub, 
in response to star-chitects' websites with too much opaque language, aka "archispeak"

My answer: They're probably talking to architecture students.


Other articles of note:

-- Forbes' coverage of the rise of women entrepreneurs
-- Huffington Post on the perpetuating salary gender gap
-- Hoping to be more productive?  Me too!  Some tips from the NYTimes Small Business Summit
-- Using boredom to our advantage in the 99% blog post on its connections with creativity